Conor McGregor’s Formula: How UFC’s Bad Boy Built an Empire
From Dublin poverty to a $600 million whiskey brand, Conor McGregor rewrote the playbook on athlete entrepreneurship.
Shohei Ohtani’s $700 Million Question: Baseball’s Unicorn
The biggest contract in professional sports history arrived in December 2023. What does Shohei Ohtani mean for the Dodgers, for baseball, and for the sport economy?
